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Setting prices for legal services
Price things too high and you don’t get the work. Price things too low and you get work you don’t want, or clients you don’t want, or you just don’t make enough money.
But it’s not that hard. You don’t hear car manufacturers and watchmakers and restaurateurs and baseball players and movie stars whinge about how hard it is to set a price. They set the price. If people buy at that price, great. Increase the price. If they don’t, zut alors. (Oh, so sophisticated.) Lower the price and try again.
There’s so much talk about flat fees vs billable hours for lawyers these days. Changing the hourly billing model is a big change, but this quote is the thing that convinces me it is doable.
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Outsourced general counsel, green geek, yogi, bike racer hack.
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