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Balancing Free and Paywall News Offerings (via paidContent)

CUNY’s New Business Models for News Project runs through two pay models for a metro news organization that decides to charge for content online. In one scenario, the website charges for all of its content; in the other, the site only charges for a fraction of it. The conclusion: Sites that charge for all of their content consistently lose “millions” during the first three years if they institute the pay wall; a hybrid site, by contrast, can become profitable before then, since additional advertising revenue more than makes up for any loss in subscription revenue.
via paidcontent.org

Tricky balancing act.

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