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Facebook, “Gross National Happiness,” and… Sustainable Business? | Triple Pundit

The link between a country’s actual (not just financial) wellbeing (its “happiness”), economic health, and degree of sustainability is an arguable one. By way of illustration, Forbes.com reports that, in the “World’s Happiest Places” report for 2009, Denmark, Finland, and the Netherlands ranked first, second, and third, respectively. (This report evaluates places where people feel most positive about their lives, the Forbes blogger says.) While a nation’s overall economic health did play a role in its residents’ happiness, wealth alone did not necessarily guarantee their contentment. Instead, family, social, and community networks played a role, as did being gainfully employed and maintaining work-life balance. I would argue that all of these factors are part of an ideal sustainable business model.
via triplepundit.com

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