“And, yes, we’ll watch some of it anyway, which is no doubt what NBC is counting on. But we promise you this. We are going to be cursing NBC all night and for the rest of the Olympics. And in the hope of appealing to something NBC does apparently care about, we’re also going to be cursing NBC’s advertisers. Coke? Screw you. We hold you responsible for this, too. VISA? Go to hell. P&G? We’ll do everything we can to avoid buying Tide for these two weeks.“
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