QUOTE
“What if the network decided to serve everybody - live coverage on all of its platforms (broadcast, cable, Internet) and then packaged events in prime time for those people who prefer it that way? Luckily the inherent drama and individual achievement of the Olympics transcend the dated telecast ideas of NBC. Somebody send a tweet to the Peacock and tell it to get into the 21st century.“
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Memo to NBC: Show the Games live, already!

NBC treats coverage like a scarce resource and it shouldn’t be that way. They have plenty of channels and time slots to show every sport anyone could want to watch.  I guess the high-paying ad dollars are the thing in short demand.

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